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A Butter Ad That Will Get You To Eat More Vegetables

Those northern Europeans are serious about their butter; many countries typically leave in more fat than we do in the U.S. Some would argue that makes for a better product.

But butter, and all that fat in it, is turning into enemy No. 1 in the fight against obesity. Denmark, for one, has become the first country in the world to tax butter and other sources of saturated fat.

So if you're a Danish butter company, it's probably a wise move to downplay butter's centrality at dinnertime. That's exactly what Lurpak has done in this ad for the U.K. market, featuring its new "lightest" spreadable butter.

As you can see, butter is allotted only a small role in this visual feast. Sure, luscious dollops are seen sailing into mashed potatoes, being spread over a multigrain cracker, and falling onto pots of corn ears and pulverized squash.

But the talented British director Dougal Wilson has made vegetables, in all their jewel-toned glory, the stars. This is a tribute to a variety of flavors and textures, and the multitude of ways of slicing and mashing fresh ingredients.

Who should buy this super-light butter that wouldn't dare compete with the greatness of broccoli or cabbage? The narrator isn't coy about it: "Health lovers: Say hello to new Lurpak lightest."

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

After Sketchy Science, Shark Week Promises To Turn Over A New Fin

Shark Week is here, and scientists are afraid. Not of the toothy swimmers — but of inaccuracies, bad science and the demonization of animals that aren't as ferocious as Discovery Channel has made out.
NPR

Do Try This At Home: 3 Korean Banchan (Side Dishes) In One Pot

If you've ever eaten at a Korean restaurant, you're used to the endless side dishes that come out with the meal. They're called banchan, and they're remarkably simple to make for yourself.
WAMU 88.5

Cutting Local Taxes in The District

The D.C. Council has taken steps to accelerate tax cuts for all income earners. They're part of a broader overhaul of the city's tax levels, but some council members argued there wasn't enough time for a rigorous debate about the new schedule. We explore the debate over cutting taxes for D.C. residents and how it affects the city's ability to pay for critical local services.

NPR

Reddit CEO Says Miscommunication Led To Blackout Protest

A user revolt briefly shut down the social site last week after a key employee was dismissed. Interim CEO Ellen Pao says the company has "apologized for not communicating better" with site moderators.

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