NPR : News

Digital Seen Surpassing TV In Capturing Our Time

It's finally happening, folks. This year, the average time Americans spend with digital media each day will surpass traditional TV viewing time. That's according to eMarketer's latest estimate of media consumption among adults.

The average adult will spend more than five hours per day online and on non-voice mobile activities (read: texting, apps, games). That's compared to an average four hours and 31 minutes each day of TV watching.

Daily TV time will actually be down slightly this year, while digital media consumption will be up nearly 16 percent. If you were curious, Netflix and Hulu viewing is considered digital media consumption, so all that binge watching of Mad Men on Netflix is clearly pumping up the digital media averages. But that doesn't mean traditional TV is dead, as CNET points out:

" 'It's the second report this week indicating that while people are turning more to digital media options, they aren't necessarily turning away from the traditional means of watching TV and movies. A study Monday from TiVo Research and Analytics found that households that subscribe to Netflix watch basically the same amount of traditional television as non-Netflix households.

" 'The studies shore up what pay-TV providers have been insisting, that the phenomenon of cord cutting is at the fringes. Cord cutters are those who forsake traditional pay television for Internet video services. While the trend is growing — Nielsen earlier this year found 'Zero TV' households have more than doubled since 2007 — cord cutting still only represented about 5 percent of the U.S. population in that analysis."

Facebook attracts more 18- to 24-year-olds during prime-time viewing hours than any of four major television networks, according to a Nielsen study commissioned by Facebook and cited by Bloomberg News.

Mobile and tablet viewing is the most significant area for growth. eMarketer estimates adults spend an average of 2 hours 21 minutes each day on mobile and tablet devices doing non-phone-calling activities — that's almost an hour more than they spent on mobile last year.

This estimate is a "study of studies," that is, eMarketer analyzed "more than 400 data points collected from more than 40 research institutions." You can read more about its methodology — and the areas of dispute — at its site.

Copyright 2013 NPR. To see more, visit http://www.npr.org/.

NPR

After Sketchy Science, Shark Week Promises To Turn Over A New Fin

Shark Week is here, and scientists are afraid. Not of the toothy swimmers — but of inaccuracies, bad science and the demonization of animals that aren't as ferocious as Discovery Channel has made out.

NPR

Do Try This At Home: 3 Korean Banchan (Side Dishes) In One Pot

If you've ever eaten at a Korean restaurant, you're used to the endless side dishes that come out with the meal. They're called banchan, and they're remarkably simple to make for yourself.
WAMU 88.5

Cutting Local Taxes in The District

The D.C. Council has taken steps to accelerate tax cuts for all income earners. They're part of a broader overhaul of the city's tax levels, but some council members argued there wasn't enough time for a rigorous debate about the new schedule. We explore the debate over cutting taxes for D.C. residents and how it affects the city's ability to pay for critical local services.

NPR

Reddit CEO Says Miscommunication Led To Blackout Protest

A user revolt briefly shut down the social site last week after a key employee was dismissed. Interim CEO Ellen Pao says the company has "apologized for not communicating better" with site moderators.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.